Microsoft word - paul_kaiser_0813.docx

2 Brandywine Drive, Morganville, NJ 07751 Vitals: 908-818-9321 [email protected]@onlinevision
Digital Life:
Digital Marketing & Strategy… Integrated Marketing… Social Marketing
An experienced and innovative digital marketer that has an outstanding background in all facets of digital marketing that range from strategic planning, to the oversight of digital production, to providing sound analytics, insights, and positive outcomes. Proven ability to motivate, innovate, keep up to date, and be a problem solver. WHAT WOULD THEY SAY…
Strategic thinker - Problem solver - Team player – “Digital Guru” Contributes to a positive work environment through enthusiasm, dedication, and innovation Integrates creativity and passion for emerging media platforms CAREER HIGHLIGHTS AND EXPERIENCE
Launched and managed multi-million dollar digital marketing programs: Professional and consumer programs that include, SEO/SEM strategy, targeted media advertising, email campaigns, eCRM campaigns, sales rep support with iPad tools, mobile strategy and apps, plus and social media marketing Experienced in creating social media campaigns for brands (Facebook, Twitter, LinkedIn) Orchestrated marketing programs using product spokesperson – utilizing PR, digital channels, patient advocates and social marketing Developed mobile strategies, responsive design best practices, and enterprise platforms Launched branded and unbranded digital programs for patients, consumers, healthcare professionals and sales force Supervised, motivated and managed internal/external personnel across multiple teams (account, creative, IA/BA, and development teams) Leadership for the “Brand” - integrated marketing programs for online and offline Guide brand teams to develop Key Performance Indicators (KPI’s) that provide measurement and analysis for their digital programs Digital marketing campaigns and corporate communications (partial list) Novartis – Afinitor, Exelon, Exjade, Femara, Gleevec, Tasigna, Zometa, Cephalon – Provigil, Vivitrol, Fentora Securus LLC corporate communications and social media marketing WORK EXPERIENCE
Novartis Pharmaceuticals - East Hanover, NJ
Oversee digital marketing strategy and tactics for Oncology / Hematology rare disease brands. Ensure that
strategy and brand goals align with digital tactics. All web properties, mobile and CRM initiatives are created and
maintained to best in class standards by maintaining knowledge of current eMarketing trends.
Digital Strategy & Marketing Consultant
Shire Pharmaceutical
Manage the overall success for digital marketing initiatives at Shire Pharmaceutical with a focus on
web analytics across several brands Vyvanse, Intuniv and Lialda.
Digital Marketing Services

Provide consulting, digital marketing expertise, strategic planning, account management and project
management for clients such as, RCW, DraftFCB in NY, and Securus Insurance Marketing Company.
Regan Campbell Ward (MedRageous) New York, NY
VP, Digital Account Group Supervisor
Provided digital marketing support for clients, such as Novartis, Boehringer Ingelheim and Kowa. Brands
included Afinitor (US and Global), Pradaxa and Lipofen. Responsibilities included, strategic planning, project
managing and working with clients to develop non-personal communication programs.
D2 Creative – Somerset, NJ
VP, Digital Marketing Solutions Developed business and marketing plan for D2 corporate communications. Guided rich-media production division into a full-service interactive agency. Provided sales support to their clients by marketing current interactive sales tools and video solutions.
Ignite Health
– An inVentiv Company, Somerset, NJ
Account Director, Digital
Responsible for online initiatives including: digital strategy, online media planning, web development, SEM/SEO, online advertising campaigns, and comprehensive web analytics. Temel Inc. (Zeta Interactive), Boonton, NJ
Senior Account Director, Digital
Digital account director for clients such as Cephalon, Allergan, Sepracor, Stiefel and more. Oversee the
strategy and tactical programs for brands such as, Botox, Provigil (Nuvigil), Vivitrol, Soriatane, AlphaganP and other brands. Responsible for maintaining client relationships, providing strategy/planning, and helping to grow the business through new business development. HealthSTAR Communications Inc., Woodbridge, NJ
Vice President, Interactive & Multimedia Division
Supported the agency originally as director of print production and project manager. Established internal
digital division. Successfully grew the division by launching digital programs for J&J, Barr Laboratories – TamoxifenCitrate, Mircette, Trexall and other products. EDUCATION
Rutgers University, New Brunswick, NJ – Bachelor of Arts 1996 (3.78 GPA out of 4) The eMarketing Association, HTML Writers Guild, active member on LinkedIn BSA: Scout Leader and Chairperson; Community outreach programs


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